Official: The exact date of the iPhone 17 presentation has been announced

Apple is set to hold its traditional fall keynote on Tuesday, September 9, 2025, according to German sources close to mobile operators. The information was reported by MacRumors and aligns with earlier predictions by Bloomberg’s Mark Gurman.

If Apple sticks to its usual timeline:

• Pre-orders are expected to open on September 12

• Official sales will likely begin on September 19 in the US, China, Europe, and Japan

What to expect at Apple’s September event:

New iPhone 17 lineup:

• iPhone 17 (standard version)

• iPhone 17 Air — replacing the current Plus model

• iPhone 17 Pro

• iPhone 17 Pro Max

Updated Apple Watch models:

• Apple Watch Series 11

• Apple Watch SE 3

• Apple Watch Ultra 3

Potential surprise launch:

• AirPods Pro 3

Apple traditionally sends out official invitations one week before the event, so confirmations may arrive as early as September 2.